Next to Source Tracking Link, click +Add. Enter a Source Name, such as where you will be sharing the URL. For example, Facebook or Initial Email Blast. Click Save. (Optional) Repeat the steps 4-6 for each additional URL you need to create. Hover over the URL and click the icon to copy the link.
A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts. Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they're automatically forwarded to the destination URL.